Video Test
The Video Test is a variation on the Monadic Test designed for testing videos. Gather feedback and determine the effectiveness of your videos for your website or advertisement. The Video Test is used for:
- Finding the best performing videos
- Comparing respondent attitude to each video
- Receiving feedback regarding what consumers liked or disliked about your videos
Use the Video Test to validate your videos.
The survey flow compares two videos on 4 questions
Video Tests can be automatically translated to more than 30 languages.
Bring your own respondents or buy quality-assured panel respondents from us.
Main outputs of the Video Test
Summary of response table:
How does each video perform relative to the others?
The main output for the Video Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between videos to help you determine the best performing video
Video Passports:
What is the overall performance of each video?
Image passports shows an overview of how each video performed. It includes the summary metrics for every question and open-ended positive and negative feedback.
Video correlations table:
Which videos appeal to the same respondents?
Correlations measure the similarity between your videos, with a more positive correlation between two videos indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which videos appeal to the same subset of respondents.
Detailed question output for a particular stimulus:
How did my videos perform on a particular question?
Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which video to display outputs for using the drop-down selection at the top of the output.
