Conjointly’s Business Card Design Test helps you and your team test multiple business card designs with your target audience. This allows you to:
- Identify the best business card design for your business.
- Uncovers how consumers rate your business cards on a variety of KPIs.
- Identify the design elements that consumers like and dislike, without the need for live A/B testing.
- Justify business card choices with real data like emotional reactions to the cards and consumers’ open-ended feedback, summarised by AI.
Best of all, it is easy to get started, simply upload your business cards, select your audience, and let the tool do the rest.
The survey flow includes 12 questions for each of the five business card design variations.
Business Card Design Test is part of Conjointly's comprehensive brand testing suite.
Bring your own respondents or buy quality-assured panel respondents from us.
Business Card Design Test is also available as a Market Test Tool, for only 289 USD.
Main outputs of Business Card Design Test
Conclusions of overall business card design performance
Which business card should you go for?
Identify the top-performing designs across all metrics tested with intuitive thumb-up emoji conclusion.
Summary of KPI scores for each business card design
How does each business card design perform relative to the others?
Several KPIs will be measured for each business card design, including:
- How likeable and original the business card is.
- How elegant and polished the design looks.
- How trustworthy the business seems.
Likes and dislikes about business card designs
What do people like and dislike about each business card design?
The image heatmaps, combined with AI summaries of respondent comments, pinpoint favoured and unfavoured design elements. This provides valuable insights for optimising designs and making more informed design decisions.
Learning intent and emotional responses
Assess respondents' interest in learning more about the business and the top 3 emotions the business cards evoke to ensure that your chosen design forges positive connections.
AI text analysis of respondent feedback
What feedback do respondents have for this ad?
With cutting-edge AI technology, uncover rich insights from open-ended questions to draw stronger and more insightful conclusions, including:
- The associations that viewers make with the ad.
- Suggestions to improve the ad.
- Additional ideas and comments that provide additional contexts for answers to previous questions.