Conjointly’s Idea Screener helps you and your team test product ideas with your target audience. This allows you to:
- Find the best product idea for further development.
- Analyse consumer perceptions of your product ideas across various attributes, such as relevance, superiority, clarity, and more.
- Investigate how your product ideas influence consumers' purchasing and usage behaviours.
- Gain insights into what respondents liked or disliked about your product ideas through their open-ended feedback, summarised by AI.
To test your ideas, you can incorporate visuals and text in idea boards and upload them in jpg or .png file format. This is an ideal way to introduce fresh ideas to potential customers.
The survey flow includes 27 questions for each of the three product ideas.
Idea Screener is part of Conjointly's comprehensive concept testing suite.
Bring your own respondents or buy quality-assured panel respondents from us.
Idea Screener is also available as a Market Test Tool, for only
99 USD.
Main outputs of Idea Screener
Conclusions of overall product idea performance
Which product idea should you go for?
Obtain conclusive results on the performance of your product ideas across all the metrics tested.
Purchase intent and likeability
How likeable and valuable is the idea?
Determine how likeable your product ideas are to consumers, and the likelihood they would purchase the final products.
Price perceptions toward ideas
How consumers perceive potential prices of the ideas?
The price perception metrics lets you understand how consumers expect your product to be priced compared to similar products in the market.
Product perceptions
How is each product idea perceived relative to the others?
Investigate the perceptions of consumers toward your product idea, including:
- How relevant and superior the idea seems.
- How clear, new and different the idea is.
- How appealing and interesting the idea looks.
- And many more.
Associated purchasing and usage behaviours
What is the expected purchasing and usage behaviour with regard to this product idea?
Explore the ways in which consumers will purchase and use your product, such as:
- The number of units bought per shopping trip.
- The reason of usage.
AI text analysis of product ideas
What feedback do respondents have for each description?
With cutting-edge AI technology, uncover rich insights from open-ended questions to draw stronger and more insightful conclusions, including:
- The associations that viewers make with the ideas.
- Summaries of positive and negative responses that viewers make about the product ideas.
- Additional ideas and comments that provide additional contexts for answers to previous questions.
Likes and dislikes about product ideas
What do people like and dislike about each product idea?
The image heatmaps, combined with AI summaries of respondent comments, pinpoint favoured and unfavoured idea elements. This provides valuable insights for optimising the ideas and making more informed product decisions.