Conjointly’s Out-of-Home (OOH) Ad Test helps you and your team test multiple OOH ads with your target audience. This allows you to:
- Identify the best OOH ads for your campaign.
- Uncovers how consumers rate your ads on a variety of KPIs.
- Identify the ad elements that consumers like and dislike, without the need for live A/B testing.
- Justify ad choices with real data like emotional reactions to the ads and consumers’ open-ended feedback, summarised by AI.
Best of all, it is easy to get started, simply upload your OOH ads, select your audience, and let the tool do the rest.
The survey flow includes 16 questions for each of the three auto service OOH ad variations.
Out-of-Home Ad Test is part of Conjointly's comprehensive ad pretesting suite.
Bring your own respondents or buy quality-assured panel respondents from us.
Out-of-Home Ad Test is also available as a Market Test Tool, for only 289 USD.
Main outputs of Out-of-Home Ad Test
Conclusions of overall out-of-home ad performance
Which out-of-home ad should you go for?
Identify the top-performing ads across all metrics tested with intuitive thumb-up emoji conclusion.
Summary of KPI scores for each out-of-home ad
How does each out-of-home ad perform relative to the others?
Several KPIs will be measured for each out-of-home ad, including:
- How relevant and authentic the ad seems.
- How likeable and original the ad is.
- How clear and trustworthy the ad looks.
Taken together, these KPIs show how well this out-of-home ad performs relative to benchmarks.
Respondent intent to engage
How stimulating is the ad?
Assess respondents' intent to follow call to action, and to discuss further about the OOH ad.
Likes and dislikes about out-of-home ads
What do people like and dislike about each out-of-home ad?
The image heatmaps, combined with AI summaries of respondent comments, pinpoint favoured and unfavoured ad elements. This provides valuable insights for optimising ads and making more informed decisions.
Anticipated channels and emotional responses
Identify the top channels where viewers expect to see your out-of-home ads, and the emotions the ads evoke.
AI text analysis of respondent feedback
What feedback do respondents have for this ad?
With cutting-edge AI technology, uncover rich insights from open-ended questions to draw stronger and more insightful conclusions, including:
- The associations that viewers make with the ad.
- Memorable elements of the ad that viewers are able to recall.
- Suggestions to improve the ad.
- Additional ideas and comments that provide additional contexts for answers to previous questions.