Deep dive into your market and consumer behaviours
U&A surveys involve gathering insights about a product category or brand from your target audience. They typically cover:
- Motivation for consumption, including reason to purchase and expected benefits.
- Consumption patterns, including purchase frequency, products and channels used.
- Brand awareness within the category, including which brands they recognise and might purchase.
- Buyers’ perception of the category and brands, including mental associations for different brands and perceived value of different products.
- Demographic and behavioural questions for additional insights.
Key outputs of U&A studies help you stay current with market and consumer trends related to your product or service and inform your business decisions.
From study set-up to PowerPoint deliverables in a seamless end-to-end process
The Conjointly all-in-one survey research platform gives you access to millions of respondents and support from experienced researchers. Easily launch your study and source real human respondents that meet your target definitions through global consumer panels.
Perform in-depth analysis via the interactive online dashboard. You can also export results directly into Excel and presentation-ready decks for sharing with your colleagues.
Track the performance of your brand and key competitors through custom-built dashboards
Stay updated on consumers' brand awareness within your market or product category with custom dashboards crafted by Conjointly's experts for your brand. Conjointly can create dashboards as stand-alone web apps, or by integrating them into your current analytic tools such as Looker Data Studio.
Compare consumer groups for precise targeting and marketing
Gain deeper insights for more accurate positioning and marketing strategies with Conjointly’s segmentation function. Break down consumer usages and attitudes using demographic, psychographic, behavioural, and other data.
Get all your insights in one place, organised by questions and segments. The intuitive report allows you to find the difference between consumer groups at a glance, making it easier to refine your approach and meet their needs more effectively.
Find the perfect sample, with guaranteed response quality
Consumer surveys often require a sample of hundreds of consumers from your product category, including current users and potential buyers.
Conjointly invites real human respondents from multiple trusted panel sources into your survey and monitor their response quality to satisfy your specific targeting requirements. With access to thousands of panels worldwide, Conjointly can provide you with numerous options to match your specific needs.
Industry-leading support from our team of experts
Here at Conjointly, we pride ourselves on delivering the highest level of support to ensure the best possible market research experience. Conjointly caters to pricing, insights, and data teams, with an expert always ready to discuss.
Our team has experts based all around the globe, meaning that there will always be someone to accommodate your timezone, ready to discuss any questions about your experiments or the platform - If in doubt, book a call with a pricing survey expert today.
Conjointly uncovers purchasing intent for vitamin supplements among elderly in USA
Time to insight: 3 days
Download case studyContext
HealthCo is a major pharmaceutical brand in the USA. With a growing ageing population, it is increasingly important to address health concerns among the elderly. HealthCo would like to understand older people’s current usage of vitamin supplements and their attitudes towards them.
Goals
As part of the strategy review, the insights team would like to test current vitamin users or considers to find out:
- What motivates consumers’ purchasing decisions?
- What are the biggest influencers on consumers’ purchasing decisions?
Outcomes
HealthCo surveyed more than 300 respondents over the age of 55 in the USA to understand their usage and attitudes, via a U&A study.
- Most consumers are motivated by personal concerns and seek general vitamins and minerals boost, with most taking Multivitamins and Vitamin D tablets.
- Price, ingredients, and ease of use are the biggest influencers on purchasing decisions.
- Findings were immediately available upon completion of the project.
Conjointly makes market research easy
You get agency-quality results at a fraction of the cost and time investment. One powerful end-to-end platform for insights teams for fast and reliable market research. Get answers to questions about features and claims studies. We help your insights, marketing, and product teams understand consumers and make confident decisions.
Powerful product research tools
Conjointly methods are thoroughly tested and rooted in marketing science.
User-friendly interface
Design your features and claims studies with our intuitive interface for fully automated experiments.
Response quality control
Let Conjointly collect data for you, checking for the quality of responses.
Detailed interactive reports
Conjointly will automatically analyse the data and prepare online and Excel reports.
Learn more about topics that will help in your U&A study.
Understanding Brand Preference in Market Research
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How to Develop Likert Scale Questions
Learn to write and develop effective Likert scale questions using tips from this best practice guide.
How to Do Segmentation
Learn how to do segmentation on the Conjointly platform with this visual guide.