From start to finish I have been blown away by the product and service level. The price point is extremely affordable (especially given the other options for conjoint analysis), the product works great and the service has been FANTASTIC. Responses are quick and thorough and always willing to hop on the phone / add more detail. The survey has been very helpful and insightful for our business planning and I am so glad we made the decision to work with you all.
Gain insights into the trade-offs considered by patients and healthcare professionals
Conjoint analysis is frequently used in healthcare research to measure the trade-offs patients and HCPs make between side effects, efficacy, length of treatment, and price.
Conjointly makes it easier for you to discover willingness to pay and importance of product characteristics, helping you to make better R&D decisions and ultimately set appropriate pricing.
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Motivate patient and HCP adoption through impactful messaging
Conjointly tools (such as Claims Test and Monadic Testing) and custom services (such as Claims Combination Test) help you find the right communication angles for your products, helping boost adoption of medical innovations that extend and improve quality of life.
Better still, most of our methods help you test multiple ideas simultaneously, preparing you for different regulatory outcomes, and removing the need to re-test. All of our tools help you run subgroup analysis to see meaningful differences in results across different groups.
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Craft health solutions based on the demands of patients and HCPs
Usage and attitude (U&A) research helps you gather insights about a product category or brand from your target segments. They typically cover:
- Motivation for consumption, including reason to purchase and expected benefits.
- Consumption patterns, including purchase frequency, products and channels used.
- Buyers’ perception of the category and brands, including mental associations for different brands and perceived value of different products.
- Demographic and behavioural questions for additional insights.
Conjointly offers you the flexibility to either set up your own survey or delegate it to the Conjointly research expert team. In either case, you can gain actionable insights directly in Excel and presentation-ready decks. Looking for a unique custom output? Book a call with our expert researchers to discuss.
Book a call with an expertPharmacovigilance and compliance
Conjointly's project management team are trained in pharmacovigilance and other compliance requirements for healthcare research.
We store patient and HCP data securely, сomply with required industry regulations, and take our obligations seriously.
Get in touch to discuss your research projectAccess patients and health care professionals
Working with the right audience is everything in research, but finding often niche patient groups or HCPs in specific areas can be tricky. Conjointly relies on a combination of online consumer panels to source patients with common conditions, specialised HCP panels (especially for doctors and nurses), and custom outreach campaigns.
Get in touch to discuss your audienceLaunching an optimal blood pressure medication based on patient insights
Time to insight: 14 hours
Download case studyContext
MedCo is a pharmaceutical company that develops an oral tablet that is used to manage blood pressure.
MedCo has identified that an injectable treatment has the potential to be more effective for its users and would like to test its feasibility on the market.
Goals
As part of strategy review, the insights team were tasked to find out:
- What features do consumers value most about their medication? E.g. Ease of consumption, frequency of dose, price, dosage strength, number of doses per pack.
- Would oral tablet consumers consider an injectable alternative (depending on the above factors)?
Outcomes
MedCo engaged Conjointly to perform a Generic Conjoint to test 6 key product features at 5 different price points.
Data collection of 250 responses was completed in 14 hours given the specifications of the target audience.
- Generic Conjoint confirmed that ease of consumption was the most important feature of blood pressure medication, followed by price, dosage strength, number of doses per pack, and frequency of dose.
- Consumers would consider an injectable type dose dependent on the other factors, but an oral tablet was favoured in most scenarios.
- The study provided agile and actionable insights to help MedCo understand which features would best optimise an injectable treatment’s chance on the market.
Conjointly has the tools, experience and most importantly people to provide the highest level of support you and your team need to conduct agile research. We understand health industry standards and will guide you through the exciting world of insights.
Agency-quality results using marketing science
Our methods are thoroughly tested and rooted in marketing science, which means you get agency-quality results at a fraction of the cost and time investment.
Agile platform with manager-friendly dashboard
We provide state-of-the art quality analytics to suit your business. From fully automated experiments on our platform to fully custom projects of any complexity.
Deep involvement and support throughout the process
Conjointly provides reliable support throughout the service to ensure your studies meet your research and business needs.