Uncover claims and messaging that captivate audiences
Crafting compelling narratives that communicate brand values and drive sales is key to a successful business. Crafting the perfect messaging involves understanding consumer preferences to pinpoint which messages will truly capture their attention.
Conjointly’s Claims Testing tools enable you to assess target audience preferences for potential messaging based on diagnostic questions and open-ended feedback. By identifying the most preferred claims or phrasing among consumers, you can craft campaigns that resonate with people and compel them to make a purchase.
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Craft an impactful and cohesive brand identity
Agencies help clients develop branding that breaks through noise and forms deep consumer connections. However, achieving consensus between designers and clients on which elements will emotionally resonate with the target audience can present difficulties.
Conjointly offers specialised Brand Testing tools to help you evaluate a wide range of assets with target demographics - from business, brand, domain and product names to logos, graphic designs and more. Assess their performance against benchmarks, and test to see which elements consumers liked or disliked.
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Maximise campaign success with ad pre-testing
Brands leverage the expertise of marketing agencies to craft advertising campaigns that enhance their visibility, engage their target audience, and ultimately grow their business. By conducting ad concepts and content testing with the intended audience prior to launch, you can refine messaging, visuals, and overall campaign strategies, thereby maximising their impact upon release.
With Conjointly’s wide variety of Ad Pretesting tools, you can compare consumer attitudes toward different ads, and understand what consumers liked or disliked about your ads. You can also improve your chances of success by optimising your ads based on their in-depth feedback before launching any campaign.
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From study set-up to PowerPoint deliverables in a single platform
Conjointly has all the functionality a marketing expert needs to assess and develop new ideas at pace. With Conjointly's automated tools, you can easily set up a survey and seamlessly gather respondents from your existing client base, or through our quality-first respondent sourcing services.
The interactive online dashboard allows you to perform in-depth analysis. Once your reports are complete, the platform automatically generates presentation-ready decks.
Get startedConjointly helps Dairy Producer understand the importance of UK grown soy versus “organic” certification
Time to insight: 3 days
Download case studyContext
Dairy Co is a global yogurt manufacturer. Due to increasing demand for soy products in the UK, Dairy Co’s strategy team would like to launch a soya-based yogurt. In designing the product, Dairy Co’s ponders the need for “organic” versus “UK grown” as a trait.
Goals
Launching a new product requires a significant investment, and as such, Dairy Co would like to understand:
- How important is UK grown soya beans to consumers?
- Is “organic” certification important for soya-based yogurt?
Outcomes
Claims Test confirmed that the top claim was most certainly “Made from UK grown soy”. The claim performed well in all diagnostics aspects of naturalness, healthiness, and credibility. It also has a strong brand association with Dairy Co.
- The study provided agile and actionable insights to help Dairy Co understand the importance of "UK grown soy" versus “organic” certification.
- Dairy Co proceeded to launch Soya-based yogurt without “organic” certification and invested in sourcing UK grown soy.
Conjointly has the tools, experience and most importantly people to provide the highest level of support you and your team need to conduct agile research. We understand consumers and will guide you through the exciting world of insights.
Agency-quality results using marketing science
Our methods are thoroughly tested and rooted in marketing science, which means you get agency-quality results at a fraction of the cost and time investment.
Agile platform with manager-friendly dashboard
We provide state-of-the art quality analytics to suit your business. From fully automated experiments on our platform to fully custom projects of any complexity.
Deep involvement and support throughout the process
Conjointly provides reliable support throughout the service to ensure your studies meet your research and business needs.