Conclusion of overall product idea performance
Obtain summary of the performance of your product ideas across all the metrics tested.
Idea Screener
As part of the Market Test suite, Idea Screener is a fast and effective concept testing tool that allows you to:
- Test up to three product ideas simultaneously at only USD 99.
- Gather feedback from 100 real consumers.
- Receive a detailed and shareable report in under two hours.
Just incorporate visuals and text in idea boards, upload them, and fill in your email address to launch the test.
What you will receive from the Idea Screener
Purchase intent, likeability, and price perceptions
Discover the likelihood that consumers would purchase and like your product, along with their price expectations.
Product perceptions
Unveil how your ideas perform on a range of KPIs including relevance, superiority, and more.
AI text analysis of product idea
Through AI text summaries, uncover rich insights from open-ended questions.
Likes and dislikes about product ideas
Through image heatmaps, you can see specific idea elements that respondents like and dislike.
How is Market Test so fast?
The speed of Market Test tools is due to:
- Utilising the same advanced technology and methodology used in the Conjointly platform.
- Convenience sampling prioritising response collection speed with million of respondents available.
- Fully automated analysis and report generation.
By minimising human intervention and eliminating unnecessary time-consuming processes, the Market Test delivers the full results to you in under two hours.
Who are the people giving feedback?
Market Test uses an industry-standard sample of the US general population, commonly used in market research and political poling.
Each test includes:
- 100 USA-based respondents,
- An equal gender split,
- Age quotas reflective of the general population.
Want to invite your own respondents and test unlimited product ideas?
With a Conjointly licence, you gain access to the full Idea Screener tool that lets you test unlimited product ideas, source real human respondents through Conjointly’s extensive consumer panels, or invite your own participants. The survey is fully customisable, allowing you to include additional questions and other methods.
