Conclusions of overall performance
Obtain summary results on the performance of your product names across all the metrics tested.
Product Name Test
As part of the Market Test suite, the Product Name Test is a fast and effective brand testing tool that allows you to:
- Test up to three product names simultaneously at only USD 289.
- Gather feedback from 100 real consumers.
- Receive a detailed and shareable report in under two hours.
Just fill in your product names and email address below to launch the test.
What you will receive from the Product Name Test
Standard assessment for product names
Discover how your product names perform on a range of KPIs.
Learning intent and emotional responses
Understand whether the product names stimulate intent to learn more and higher price expectations.
Emotions toward product names
Identify the top three emotions felt towards your product names by consumers.
AI text analysis of product names
Through AI text summaries, uncover rich insights from open-ended questions.
How is Market Test so fast?
The speed of Market Test tools is due to:
- Utilising the same advanced technology and methodology used in the Conjointly platform.
- Convenience sampling prioritising response collection speed with million of respondents available.
- Fully automated analysis and report generation.
By minimising human intervention and eliminating unnecessary time-consuming processes, the Market Test delivers the full results to you in under two hours.
Who are the people giving feedback?
Market Test uses an industry-standard sample of the US general population, commonly used in market research and political poling.
Each test includes:
- 100 USA-based respondents,
- An equal gender split,
- Age quotas reflective of the general population.
Want to invite your own respondents and test unlimited names?
With a Conjointly licence, you gain access to the full Product Name Test that lets you test unlimited names, source real human respondents through Conjointly’s extensive consumer panels, or invite your own participants. The survey is fully customisable, allowing you to include additional questions and other methods.
